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Information Overload Produces Pattern Recognition

From Marshal McLuhan The Roll of the Artist


Information overload produces pattern recognition - IBM

When you give people too much information, they instantly resort to pattern recognition to structure the experience. The artist when he encounters the present is always seeking new patterns, new pattern recognition, which is his task, his great need. The absolute indispensability of the artist is that he alone in the encounter with the present, can get the pattern recognition. He alone has the sensory awareness necessary to tell us what our world is made of. He’s more important than the scientist...