McLuhan Envisions Google 1967

Electrical information devices for universal, tyrannical womb-to-tomb surveillance are causing a very serious dilemma between our claim to privacy and the community's need to know. The older, traditional ideas of private, isolated thoughts and actions--the patterns of mechanistic technologies--are very seriously threatened by new methods of instantaneous electric information retrieval, by the electrically computerized dossier bank--that one big gossip column in the sky, that is unforgiving, unforgetful and from which there is no redemption, no erasure of early 'mistakes.' We have already reached a point where remedial control, born of knowledge of media and their total effects on all of us, must be exerted....
How shall the new environment be programmed now that we have become so involved with each other, now that all of us have become the unwitting work force for social change?
What’s that buzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzing?