9/8/11

Marshall McLuhan Information War


Some like it hot

Real, total war has become information war. It is
being fought by subtle electric informational media
—under cold conditions, and constantly. The cold
war is the real war front—a surround—involving
everybody —all the time —everywhere. Whenever
hot wars are necessary these days, we conduct
them in the backyards of the world with the old
technologies. These wars are happenings, tragic
games. It is no longer convenient, or suitable, to
use the latest technologies for fighting our wars,
because the latest technologies have rendered
war meaningless. The hydrogen bomb is history's
exclamation point. It ends an age-long sentence of
manifest violence!

Some like it cold.