8/31/11

Marshall McLuhan on Your Job


When this circuit learns your job, what are you going to do?
your job

"When this circuit learns your job, what
are you going to do?"

"Jobs" represent a relatively recent
pattern of work. From the fifteenth
century to the twentieth century, there
is a steady progress of fragmentation
of the stages of work that constitute
"mechanization" and "specialism."
These procedures cannot serve for sur-
vival or sanity in this new time.

Under conditions of electric circuitry,
all the fragmented job patterns tend to
blend once more into involving and
demanding roles or forms of work that
more and more resemble teaching,
learning, and "human" service, in the
older sense of dedicated loyalty.

Unhappily, many well-intentioned politi-
cal reform programs that aim at the
alleviation of suffering caused by un-
employment betray an ignorance of the
true nature of media-influence.

"Come into my parlor," said the com-
puter to the specialist.

When this circuit learns your job, what are you going to do?
your job