3/20/08

Profiles of The Future

Any sufficiently advanced technology is indistinguishable from magic. -Arthur C. Clarke, 1961 (Clarke's third law)

In 1983, Seth Godin was lucky enough to lead the team that turned one of Arthur C. Clarke's novels into a computer game, the first time science fiction authors had worked in that medium. Arthur C. Clarke's computer game ended up grossing more than most of his books ever did.

Arthur C. Clarke really was a genius.

The most important thing you can take away: Naming things is important. Arthur C. Clarke made magic things real by describing them and talking about them in ways that felt real. Once something feels real, making it real is a lot easier -Seth Godin